[DOWNLOAD] "Selling Franchises Online: Demystifying the Process: Creating a "Microsite" Dedicated to Franchise Sales is a Wise Move for Franchisors (International Franchise Association's 2011 Supplier Source Book)" by Franchising World * eBook PDF Kindle ePub Free

📘 Read Now 📥 Download

eBook details

Title: Selling Franchises Online: Demystifying the Process: Creating a "Microsite" Dedicated to Franchise Sales is a Wise Move for Franchisors (International Franchise Association's 2011 Supplier Source Book)
Author : Franchising World
Release Date : January 01, 2010
Genre: Marketing & Sales,Books,Business & Personal Finance,
Pages : * pages
Size : 74 KB

Description

Online marketing for franchise sales cannot be accomplished with a small tab at the top of the corporate home page hidden between information about store hours, locations, services and menus. Ultimately, if an individual is on a company's Web site looking for general information such as store hours or coupons, he is not in the mindset to purchase a franchise. This raises the question: Why market franchise sales to these customers? Instead, market directly to the target audience by moving the business-development information from the corporate Web site to a "microsite" solely dedicated to this purpose. Microsites: Anything But Ordinary