(Download) "Selling Innovation" by Kenneth Smith ~ eBook PDF Kindle ePub Free

eBook details

Title: Selling Innovation
Author : Kenneth Smith
Release Date : January 25, 2013
Genre: Small Business & Entrepreneurship,Books,Business & Personal Finance,Marketing & Sales,
Pages : * pages
Size : 687 KB

Description

If you work in a start-up or are planning to launch a new venture and need to get market traction, this guidebook gives you the steps you need to build a sustainable revenue capture process that will build sales and attract investors.

The most important measure of a successful commercial innovation is revenue traction. Operations requires it and VCs & Angels often demand it before engaging. Yet many innovator's efforts end at the point of marketing. Completing the revenue capture process with a solid sales strategy is essential.