(Download) "Selling Green Dots in Second Life" by Wade Halvorson # Book PDF Kindle ePub Free

eBook details

Title: Selling Green Dots in Second Life
Author : Wade Halvorson
Release Date : January 08, 2009
Genre: Business & Personal Finance,Books,Marketing & Sales,Small Business & Entrepreneurship,
Pages : * pages
Size : 764 KB

Description

An Irish Air Lines pilot has re-created his home city of Dublin on Second Life. His Second Life alter ego, Ham Rambler, is busy running the site, and selling office space and advertisement on the property. The property includes a popular bar, a venue for live music performances, as well as a realistic rendering of Dublin's core. Second Life "residents" flock to the site for its entertainment and to experience Dublin. Mahon/Rambler needs to decide if the innovative business model he has developed is sustainable, or whether he should sell the business to other developers. The case is useful to introduce the concept of immersive Internet-based environments, and Internet advertising and selling.